Understanding Customer Search Behavior
There’s currently a great article over at Think with Google that delves into customer search behavior on a local level.
Google partnered with Ipsos on a recent research study of 5,000 or more smartphone users is the United States. The result is some vivid insights into how advertisers can extend their relevance in the local search market.
Participants completed an online survey or logged their smartphone search and in-store activities via a mobile diary. Our findings show that four in five consumers want search ads to be customized to their city, zip code or immediate surroundings. By engaging consumers with location-based ads, advertisers can provide them with the information they need to take action.
Check out the study for some very interesting insights at Think with Google.