Spring is finally here, or so it appears for the moment, so while everybody is thinking about getting out and enjoying the warm weather, it’s also a great time to take a dispassionate look at your website and see if a new Spring makeover is long overdue.
With everyone from millennials to baby boomers getting online to do their shopping as well as personal and professional research, it is clearly not a time to be “ho-hum” about the tired, outdated look of your website that was built five or 10 years ago and now looks hopeless out of date when compared to your competitors.
People look at your website in the context of all the other websites they visit, including your competition. Studies have shown that people judge a company by their first impressions of that company. And largely, that first impression is the company’s website. So why give that competition a leg up in digital marketing by looking less attractive than them.
Website Redesign: It’s Easier Than You Might Think
For a regular small business website, where your company is telling the story of who they are and what their products and services are, it’s easy and remarkably affordable to get a great new site with a modern, attractive look and feel. One of the hottest trends in website design is a clean, uncluttered, minimalist look that is easy to look at, easy to find what you’re looking for, and easy to contact the company. Lots of pictures, personable “About Us” page, project or product portfolio or gallery.
For companies looking to sell products and services online, it’s just as easy with modern, easy to use and maintain eCommerce solutions and secure payment options. Today’s eCommerce website solutions make it easy for customers to browse and shop, get detailed product information and checkout through a smooth, simple checkout process. today’s modern small business and eCommerce websites are designed to look good on all platforms, from desktop computer screens, to tablets and on your iPhone too.
So the question is how to move forward and do your research and due diligence to make your website update and makeover a reality. You might want to take a look at our portfolio and see what kind of work other companies have commissioned and then give us a call and set up an appointment to discuss your website design and update needs and requirements.
We’ve been doing website design and online marketing for just over 20 years, so we can help you ideas and inspiration to get you a step or three out in front of the completion fast.
Paul Albee is the digital marketing director of ATS Design Group in Syracuse, New York. Paul and his team specialize in all aspects of online digital marketing including Web Design Syracuse, SEO search engine optimization, social media marketing as well as print and advertising design.