Blogging: The Overlooked Tool in Digital Marketing

When it comes to digital marketing, what sets you apart from your competition is finding a specific voice in your product and service niche to demonstrate value and authority and to keep attracting customers and creating new leads and business opportunities. Understanding the importance of regular blogging on your website and it’s relationship to SEO, social media engagement and marketing, email marketing and a host of other factors can make all the difference in your online success and long-term growth.

There are enormous benefits to regular and consistent blogging on your website which can help to drive search clicks and visitor engagement and thereby increase website traffic and leads. The more eyeballs you can get in front of with your website and the more people realize how your products and services can benefit them, the more business growth you can experience.

Blogging: Relevance, Education, Authority

When you are writing a blog post, keep in mind that it needs to be informative, relevant, knowledgeable, and authoritative. And above all, your posts must engender trust. Because trust, or at least the willingness to take a chance, is what sales lead development is all about. Your posts need to be strategically relevant, and provide useful information to your potential client, without being in any way a sales pitch.

An effective company blog on your website (aka “content marketing”) demonstrates to your potential customers that you are not only well informed and know what you are talking about (trustworthy), but it also creates a bit of a personal touch so people can get a feel for your company and how you think about solving your customers problems and meeting their needs. Too often the difference between successful marketing and just skating by is the presence or lack of presence of a personal touch that potential clients can be comfortable with and relate to.

At the end of the day, business is built on relationships. And that personal touch is particularly available to anyone who reads and interacts with your blog, and by extension with your company.

Syracuse Web Design & Online Marketing Partners

When it comes to website design and online marketing, it’s hard to know just where to start. One way to make sure you’re maximizing your website’s potential to help you grow your business is to partner with an experienced Syracuse web design agency like ATS Design Group. Why not contact us today and schedule a free website evaluation and design consultation and put our experience to work for you?


Paul Albee is the digital marketing director of ATS Design Group in Syracuse, New York. Paul and his team specialize in all aspects of online digital marketing for Syracuse area small businesses including website design and development, blogging and content marketing, search engine optimization, and eCommerce web design and development.