According to the latest Mixpo survey, Facebook is set to seriously challenge Youtube for video advertising spend by agencies and individual businesses alike this year. According to its survey, more advertisers, both independent and agency, plan to target their video production budgets for online video advertising or promotional type content on Facebook vs. YouTube this year.
It’s all about engagement. In commenting on the survey, Andy Smith at ReelSEO said:
Not surprisingly fan engagement was the winner when it comes to most important metrics for video ads on social. Shares, conversions, time spent watching and views were the next most important categories (in that order) but the respondents showed that social marketing is more than just getting exposure, it’s about creating buzz and building relationships with fans.